Private Sector

The private sector seeks to improve efficiency of marketing resources and make them more resilient by increasing efficiency of spending, recycling, and waste reduction. We support these goals by helping them to reallocate their marketing resources, budgeting and strategizing, finding new business opportunities in social problems, and eliminating the waste. According to the survey by Rakuten Marketing that included 1,000 marketers around the world, about one-fourth of marketers’ budgets is wasted.

Reference: emarketer.com

Benefits of the initiative

1. Increase in efficiency of marketing spending and measurement of spending effectiveness.
2. Configuration of the results by achieving specific objectives and measuring its impact.
3. Providing a sustainable inventory of marketing resources, strategies, and assets.
4. Recycling of resources by improving social development ecosystem.